Editing Reality - Season 12 of Entrepreneur: Elevator Pitch

This season, Entrepreneur: Elevator Pitch returned with new ideas, new entrepreneurs, and a new editing challenge.

In just 8 weeks, we shaped Season 12 — and I had the opportunity to edit Episodes 2, 4, 6, and 8.

Like Season 11, this project tested my timing, narrative instincts, and attention to detail in the reality TV format.

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Beyond the fast-paced 8-week timeline and the overall challenge of shaping a reality show, each episode of Entrepreneur Elevator Pitch Season 12 brought its own set of demands in the edit room.

Once again, the multicam workflow was essential.

It allowed me to monitor multiple angles in real time, quickly identifying and cutting to the investors' reactions as each entrepreneur delivered their pitch. Capturing those genuine expressions — surprise, scepticism, excitement — became a crucial storytelling tool, helping to build momentum and emotional connection throughout the show.

Sound design also played a key role.

Strategic use of sound effects and carefully timed music edits were essential to amplify the drama, tension, and energy that define the reality show format. Whether heightening the suspense before a key decision or underlining a sudden twist, audio editing worked hand-in-hand with the visuals to create a more immersive and dynamic viewing experience.

Season 12, Episode 2 - Timeline

Editing Elevator Pitch isn't just about pacing or structure — it's about crafting an emotional rhythm, keeping the audience hooked moment to moment, without ever losing the authenticity of the real pitches happening on screen.

Watch here